Women in their 20s are increasingly reaching out for help with patchy brows and thinning hair—and it’s not just a concern for the young. Women in their 50s and 60s are also experiencing noticeable hair loss, according to Ally Dellabarca, founder and CEO of RadianceRevolution.com.au.
“It’s a quiet, emotional struggle for many and one that isn’t talked about enough,” Dellabarca says.
“Women don’t know where to turn or who to speak with. I’ve spoken with so many who are grateful to find a product that works and helps ease their anxiety and fear.”
What’s behind the rise in hair and brow loss?
Hair loss in women is rarely caused by a single issue. Dellabarca points to a combination of chronic stress, hormonal changes, nutritional deficiencies, and years of harsh beauty treatments as contributing factors.
Stress alone can trigger telogen effluvium, a condition that pushes more hairs than usual into the shedding phase. Hormonal fluctuations from perimenopause, postpartum recovery, thyroid issues or certain contraceptives can also affect follicle health and disrupt the hair growth cycle.
Brow thinning is increasingly common, too. Over-plucking, waxing, chemical treatments, and environmental stressors have all taken a toll on the delicate skin and follicles in the brow area.
“This isn’t about vanity—it’s about identity,” says Dellabarca.
“Hair and brows frame how we see ourselves. Losing them can have a profound impact on self-esteem and confidence.”
Effective treatments exist—but choose wisely
While the issue is becoming more widespread, so are the treatment options. Dellabarca encourages women to explore clinically supported, multi-functional topical treatments that are specifically designed to nourish and repair the scalp and brow area.
The most effective products are formulated with anti-inflammatory botanicals, nourishing plant extracts, and active ingredients that restore balance and boost circulation to the follicle.
“There are a number of highly effective, clinically proven products available today that help reduce hair shedding and promote regrowth,” Dellabarca says.
“But it’s important to steer clear of anything that promises overnight results or contains harsh, untested chemicals.”
Quick fixes and aggressive treatments can actually cause more damage, inflaming the skin or irritating the follicles further.
“Hair growth is a slow, regenerative process,” she adds.
“Be patient, stay consistent, and choose products that support the skin’s natural repair process instead of adding more stress.”
Don’t ignore what your hair is telling you
Hair loss can be more than just a cosmetic concern—it can be a sign of what’s happening beneath the surface.
“Hair thinning or shedding is often a symptom of stress, hormone shifts, inflammation, or nutritional imbalance,” Dellabarca says.
“Don’t ignore it, and don’t be embarrassed to talk about it. Early action can make a huge difference.”
