Crocs are definitely having a moment. With over 720 million pairs of shoes sold around the world since their doors opened in 2002, the brand is continuing to spread the Croc love, making a particular comeback in the last 12 months.
Crocs achieved record-breaking revenue of more than 1.4B in 2020 and it is one of the 10 largest non-athletic footwear brands in the world. As of late, the shoes have been spotted on Justin Bieber, Pharrell Williams, and Ariana Grande, as well as endorsed by influencers and even showcased on International runways. But why?
Well, the simple answer… technology. The Croc has been able to make a comeback with the help of the internet, social media, and online influencers, allowing the Croc to reach people in new ways, and new dimensions. Snapchat’s Bitmoji has recently partnered with Crocs to launch a digital apparel & accessory collection in celebration of ‘Croctober’, joining the likes of Ralph Lauren and Levi’s in launching a Bitmoji collection.
From Thursday, October 14 (12am AEDT) Snapchatters and Bitmoji users will be able to dress their Bitmoji avatars with Crocs in various patterns and colors from the brand – including the Classic Clogs in 11 colorways, the Classic Bleach Dye, Classic Camo, and the Multicolored Classic Tie-Dye Graphic Clogs.
More than 200 million people use Bitmoji daily. Crocs new Bitmoji collection demonstrates the ongoing role that mobile platforms have in determining fashion trends and taste, especially for Gen Zs and Millennials. Rajni Jacques, Snap’s new Global Head of Fashion & Beauty Partnerships says, “Bitmoji and Crocs are two brands that celebrate self-expression, creativity, and fun. This collaboration was a natural fit, and one of the most highly requested collaborations from Snapchatters, so we’re excited for our community to finally experience it”.
Social Media apps are now the main source of fashion trends and style inspiration. Not only are we able to use this technology to showcase our style and express ourselves in the real world, but we are now able to express ourselves adequately electronically as well.
With fashion being integrated into technology, self-expression has never been more exciting!
