Hair and Beauty

Your skincare routine might be outdated

Your skincare routine might be outdated

A new beauty ritual is quietly making its way into daily routines, and it has little to do with serums or sheet masks.

From collagen powders and gut-friendly elixirs to fasted olive oil and lemon water, “ingestible beauty” is becoming one of the biggest shifts in the wellness space as more consumers focus on beauty from the inside out.

The trend reflects a broader move away from quick topical fixes and toward daily rituals designed to support skin, hair and overall wellbeing at a deeper level.

For years, skincare has centred on what we apply externally. But as research around the gut-skin connection continues to grow, experts are increasingly questioning whether topical products alone are enough.

“Wellness expert and Head of New Product Development at Phytologic, John Mitrev, says true skin health starts internally.

“Although topical skincare does help, true beauty starts from within,” he says.

“To look its radiant best, healthy, glowing skin requires that we consume crucial nutritional ingredients that support skin health from the inside out, each and every day.”

The growing focus on ingestible beauty has sparked interest in ingredients designed to support visible beauty outcomes through nutrition and gut health.

Marine collagen is used to help maintain the skin’s structure and elasticity, while hyaluronic acid supports hydration. Vitamins C and E provide antioxidant protection, and probiotics and postbiotics are increasingly being recognised for their ability to support both gut health and skin health.

“Antioxidants protect skin from free radical damage and the resulting inflammation, often triggered by UV light,” Mitrev explains.

“Collagen supports the internal structure of the skin, maintaining firmness and decreasing the appearance of wrinkles. Probiotics, meanwhile, can balance the skin’s microbiome, which impacts inflammation.”

This “gut-first” approach is also driving the rise of brands such as bellyME, which focus on supporting the microbiome with targeted probiotics and postbiotics as part of a broader beauty and wellness routine.

By combining gut support with ingredients like collagen, hyaluronic acid and antioxidant-rich botanicals, the aim is to support healthier skin from within, rather than relying solely on topical products.

The shift also reflects changing attitudes around beauty more broadly. Increasingly, consumers are looking for routines that feel holistic, sustainable and connected to overall wellbeing, rather than chasing quick fixes or overly complicated skincare regimens.

That doesn’t mean traditional skincare is disappearing any time soon. Cleansers, moisturisers and SPF still play an important role in maintaining healthy skin. But experts say the future of beauty is likely to involve a combination of internal and external care working together.

The takeaway? Your skincare routine might not be wrong – it could just be incomplete.

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