How to get the most out of your online dating profile

Matchsmith director Holly Bartter talks to Get It Magazine about online dating in 2021 and gives her tips on how to increase your chances of finding love in lockdown.

1. Tell us about what you do, and how did you get started in this industry?
I’m the founder of Matchsmith, an online dating support service – everything from helping clients perfect their dating profiles, to actually managing those for them.

I’ve always worked in both the corporate and creative spaces and I knew there was a niche there to take the guesswork and legwork out of online dating, so Matchsmith was born – I don’t consider myself a dating or relationship coach, I focus on the personal branding side of online dating, and putting your best foot forward!

2. What kind of people do you work with, is there an average client type?
All sorts and all ages! I have clients 60+ who are just getting into the dating scene for the first time, or younger men and women who are looking to ‘get serious’ about online dating and want some objective advice and guidance – I get to meet really fantastic individuals through this work, all united by their focus on finding someone special.

3. Has the attitude to online dating changed in recent years?
Definitely – it’s become so much more legitimised and it’s a common way to meet your partner – in years gone by, it was looked at as something awkward, but with so many more people working from home now, lockdowns and busy schedules, you can’t just rely on locking eyes with a stranger at a bar anymore!

4. Does dating on the Gold Coast have its own unique flavour?
I think GC daters are relaxed and easygoing – there are so many fantastic first date locations, and you don’t have to feel the city hustle and bustle and pressure for a date night – a hike in the hinterlands or a beach picnic are all easy to coordinate.

5. What are some must-do tips for daters?
A photo refresh for your online dating profile can work magic – it doesn’t need to be a professional shoot, but should showcase you feeling your best. Definitely take breaks from apps if you’re feeling ‘app fatigue’ from endless swiping – but you’ve got to be in it to win it!

6. What is your favourite part about what you do?
I love seeing my clients succeed at putting themselves out there, and feel confident with what’s online, and surprise themselves with the response from other matches! Of course, I also love to see them meet someone special and know that I’ve helped a little in that equation.

director Holly Bartter

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